Electrolux Case Study

Chapter 1 , lntroducing Strategy 3T t{ilfiiFir.f ,iii:{4R!r. il^miiti-ri;s.r/.iitl,ir.,1, 4.lrri rti-q{ ii?4, 4g2lil$qw.-,&.e r{:rfd,rr*suun*u,*** i;:fts prodrias entangle cookers, vacuum cleaners, . -- -r,, lpashing machines, fridges, lawn mowers, chain saws .:ilnd as well tools for the construction and stone indus_ ffes. It particular over 80,000 people in more than ffi00 countries. Its annual clear gross in 2002 were 133bn ,gwedish lftona (about €15bn) and net about t$.Sbn krona (* €600m). The company,s irnpressive crop and development started under(a) the .Jeadership of Alex Wenner-Gren in lg}Os,Sweden. ,The early $owth was create about an expertise in industrial design creating the leading(p) products in . infrigidation and vacuum cleaning. By the mid_ 1930s the company had also conventional production external Sweden in Germany, UK, France, USA and ::1, the mid-2000s Sweden,s Electrolux was the hiorlds largest maker of home(prenominal) help and pro t::gppliances fpr the kitchen, cleaning and outdoorsy use. o iT d o ! L l domestic applianqss anj Aefiohn eryanded its range into washing machines and dishwashers.

In 1967 Hans Werth€n took over as president and embarked on a series of acquisitions that restructured the industry in Europe: 59 acquisitions were make in the mid-seventies only followed by maior acquisitions of Zanussi (71n, $talD, White amalgamate products (USA) and the h[ Ganges sort (industrial products) in the 19g0s. i As a result by 1990 75 per cent of Electrolux,s gross revenue were outside Sweden and this increased in the 1990s as LeifJohansson grow into Eastern Europe, Asia and South America. He also disposed of many of the unre recentlyd industrial activities. A mafor restructur_ :, tor theal belatedly *199Os created g5 shape of the group lng I 2000s with about theper cent of sales in consumer durables and 15 per cent in appertain prod_ ucts for professional users (such as refrigeration and laundry equipment). Sych a...If you want to go far a mount essay, order it on our website: Ordercustompaper.com

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