Healthy Water, Inc - Case Study

Manny Krishna s company is involved in the consumer goods character reference of food product store . promotional tools like sales promotion , publicize , individual(prenominal) selling and public relations are applicable in this type of marketplace Krishna is currently using the four tools , scarce someoneal selling is probably the most utilized of all the choices . individualise selling was applied with a sales soul who comes to the potential buyer by setting an appointment for a demonstration of Purity II . Public relations were hatful into work through endorsing the image of the company and the product . wellness Water Inc (HWI ) uses a device that is certified by the environmental Protection Agency and receives good advertize support from its stick company , Environmental Control Inc . The advertising chann el that HWI receives is in the form of print mediaKrishna s marketing strategy is solely relying on face to face selling since that s what the product requires .

But in the long run , aggressive marketing should be gear up into action because of existing competitors Krishna can adopt more of the advertising tool . Advertising can increase the target market s awareness of the brand , Purity II . HWI can jeopardize into E-business , since it is very accessible and is now becoming a headspring . The company can also provide incentives like great(p) a free filter to loyal customers so to devote a good busines s relationship with them . Another option is! through doing an advertising campaign through broadcast media on utter the risks of not drinking purified water . This may be high-ticket(prenominal) but...If you want to get a full essay, request it on our website: OrderCustomPaper.com

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