Global Warming AD

As the suns harmful rays beam by dint of the depleting ozone layer the globe begins to warm, earths polar folderol caps run away and slowly sound the elimination of life. This ad demonstrates the ca do and effect of orbicular warm up. The field at bottom the lower quadrant of the hourglass is slowly positting swallowed by the sea imputable to the melt scrap caps above. Within the hourglass theres text stating we atomic number 18 slowly running out of time, act now before its also late. In the top of the hour glass a polar tin and penguin sit upon two nearly melted wish-wash caps.The world below has cars driving into a city passed chopped mound trees, and a grease-gun station. Although the ad appears to be warning us of orbiculate warming, its actually warning us of our own selfishness The ad uses tercet main plays to achieve this, entry of text, types of depictions, and image composition. The advertisers decided to use presentation of text in a subtle way to get their point across. The display of the text in this ad has diminutive properties. This relates to the effect human beings have towards the situation of global warming.It indicates that we conveniently believe its a small issue and doesnt need to be presented as a major problem. People avoid the truth and would rather dependable pass it on to the next generation to deal with. The use of this tactic helps sell the thought that we argon to selfish to address the situation. Even though we have scientific evidence that global warming is happening, and that the polar ice caps are melting, people still enduret want to discombobulate it an issue. People would rather act selfish and destroy the earth indeed be inconvenienced and have to give up their comfortable lives.A stronger tactic use by the advertiser is the use of types of images, which provides us with further evidence. The types of images used in this ad show the advertisers point in a more(prenominal) straight forward man ner. They use the images of course lights leading up to a city full of high-rises to provide us with the notion that we abuse energy. On the sides of the road theres chopped down trees and a gas station indicating how human beings rape our land of its inwrought resources. Cars fill the street showing a luxury that pollutes and destroys the earth.All of which directly correlates with the image of the melting polar ice caps in the top of the hourglass. Once again it sells the idea that the ad informs us of our own selfishness. It indicates that people exit do anything for their luxuries, even if it destroys our own planet. Providing evidence that our selfishness will not let anything stand amidst us and the things we love, even at the highest cost. By using a less(prenominal) noticeable, although stronger tactic, composition of images provides us with further evidence of their strategy.Image composition is the pull through and strongest tactic used by the advertiser. In the top f rame of the hourglass the ice cap sits in pure blue water. In the lower class of the hourglass the earth is being swallowed by stagnant deathly water indicating the deficiency of life. Plus in the top frame a polar bear and a penguin sit perched anticipating their final moments of life as their worlds slowly melt away. As two birds hover above ground as their world disappears as well. This sells the idea by showing that people are too selfish to care not just about their own lives, entirely also every other life on this planet.Other creatures are going to die directly possessd by our actions. The sea water levels are going to rise while the land becomes engulfed causing life on earth to diminish. And we are too selfish to look around and attend that we are destroying all habitats. Yet we still act like we are alone on this planet. This ad warns us of both global warming and our selfishness as human beings. By combining three tactics, presentation of text, types of images, and i mage composition the advertisers show us the affects of both.The use of dying animals, abused natural resources, man made cars, and the melting polar ice cap allows us to see the correlation between the issue of global warming and our selfishness. The presentation of text raises the awareness of people thinking its not a major situation, thus selling the ideas of global warming and our selfishness towards the belief of global warming. Each involves us in a selfish manner and uses cause and effect to sell the product. If humans keep being selfish and dont stop taking advantage of our planet, then there will be no planet left to take advantage of.