Pre-testing Essay Example for Free

Pre-testing EssayPre-testing is a method that attempts to improve ideas and prototypes for submitting them to the relevant group representatives and obtaining their results before the final examination stage (Varkevisser, Pathmanathan Brownlee, 2003). It may besides involve checking whether the material produced is appropriate for the group. It is conducted to determine which the best method to using up (Kumar, 2005). Pre-testing is commonly utilise for methods of collecting entropy since new(prenominal) methods such as questionnaires, interviewer instructions and observation ar frequently pr unmatchable to subjective interpretation and may distort the results. Need for pre-testing messages and materials in communication schema Pretest helps ensure that materials convey a clear and effective message to a programs marker audience (Paliwoda Ryans, 2008). It is valuable at several stages of message and material development. Some methods can be used used in early stages to test concepts while other methods atomic number 18 more useful when materials are close to final form. It is important to pretest the communication content that is to be produced before finalizing them(Kumar, 2005).By doing so it depart give room to gauge reactions, revise the concept and communication materials or may be make better our strategy if its likely to produce undesired results. It is important to make drafts, samples or outlines of materials we intend to produce (Poscente, Rothstein Irvine, 2002). For pre-testing use of goods and servicess, one can make drafts, outlines or samples of the materials we intend to develop. Subgroups of population with which pre-testing is done Subgroup analyses in addition to the total debate population are common in clinical trials.It is well recognized that findings from subgroup analyses do not provide confirmatory evidence for subgroup treatment (Kumar, 2005). PRETESTING METHODS According to Kumar (2005), the approximately widel y used pre-testing tool is the cognitive interview. The other method is central location intercept concept which purpose is to obtain many individual reactions. thither is also focus group, which purpose is to obtain insights about audience concerns, beliefs, reactions, and vocabulary.Theartre testing is another method which purpose is to obtain many respondents at once, measure and recall under conditions that simulate actual viewing. There is also self-administered questionnaire, which can be mailed or personally delivered (Paliwoda Ryans, 2008). Omnibus survey is also used where data on a wide variety of subjects is collected during the same interview. Interpreting results from pre-testing and refining the messagesRefine the most promising concepts and develop messages using your own creative briefs using your creative briefs, results from your concept testing, and a review of relevant communication and behavioral theories. Ensure that you revise the existing materials if necess ary. Information messages should communicate nearly crucial characteristics such as accuracy, completeness, and relevancy (Paliwoda Ryans, 2008). REFERENCES Kumar, R, (2005). Research Methodology a yard by step guide for beginners.Vancouver VC Sage publications Paliwoda S. J. and Ryans J. K. (2008). Business and economics. Massachusetts MA, Edward Elgar, Poscente, N. , Rothstein, M. , Irvine, M. J. (2002). Using marketing research methods to evaluate a stage-specific intervention. American Journal of Health Behavior, 26, 243-251. Varkevisser C. M. , Pathmanathan I. and Brownlee A. T. (2003) Designing and conducting health systems research projects Proposal development and fieldwork, Volume 1 Washington DC, IDRC.