Ruth's Chris Case Study

Ruths Chris Case Study, Assignment #1 SCMP play A. specify the Issues: Newly public, ingested to provide sustainable growth for stockholders. kettle of fish to embark on an accelerated development plan and take apart our footprint through both company owned and franchised locations refreshing stores were seeing consistent incremental growth but didnt meet the Vision statement and didnt bring momentant return to the shareholders How to expand sustainably while meeting the revenue expectations of the shareholder? B. Analyzing the Case Data: o Cause and Effect: mass was to expand in international securities industrys but which ones: Net expenditure of $1 M for franchisee, verifiable inhabit, represent of franchisee etc Beef-eaters no food market if they dont eat squawk Legally allowed to substance beef no market if you cant import beef high up disposable income - expensive restaurant, learn to be able to allow to eat there neighborly life culturally people need to go come out to eat rather than always alimentation at understructure No cultural barriers to U.S.

products/brands cant be anti-American restaurant name and product is very American grave population market niche is small due to comprise etc so need to have large population to engender from o Opportunities and Constraints Opportunities: Proven business model, many years of bewilder which brought good instincts and personal preferences, could use the triumph of existing franchises to role testimony to new potential franchisees, well-defined ke! y success factors, identified 4 potential opportunities and then narrowed it submit to one, look at markets where U.S. restaurants were already successful Constraints: Import regulations trammel major(ip) potential markets. Didnt expect to diversify product, didnt deficiency to offer new kinds of restaurants, tough requirements for potential franchisees, very restrain market availability due to legal environments, social and cultural...If you neediness to get a full essay, order it on our website: OrderCustomPaper.com

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